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Consumer Behavior: Building Marketing Strategy

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Consumer Behavior: Building Marketing Strategy

Name :

ISBN-10 : 0077645553

ISBN-13 : 9780077645557

Publisher :

Language : English

Number Of Pages :

multimediabooks - Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Consumer Behavior: Building Marketing Strategy

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