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ISBN-10 : 0077645553
ISBN-13 : 9780077645557
Language : English
Number Of Pages :
multimediabooks - Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Consumer Behavior: Building Marketing Strategy
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