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ISBN-10 : 0132177145
ISBN-13 : 9780132177146
Publisher : Prentice Hall
Language : English
Number Of Pages : 600
multimediabooks - Real people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics,...
Marketing: Real People, Real Choices
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