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Name : Global Marketing
ISBN-10 : 0134472462
ISBN-13 : 9780134472461
Language : English
Number Of Pages :
multimediabooks - For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
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