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Name :

ISBN-10 : 019957961X

ISBN-13 : 9780199579617

Publisher : Oxford University Press, USA

Language : English

Number Of Pages : 756

multimediabooks - What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables...


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