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The Intangible Advantage: The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth

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The Intangible Advantage: The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth

Name :

ISBN-10 : 0230606539

ISBN-13 : 9780230606531

Publisher : St. Martin's Press

Language : English

Number Of Pages : 272

multimediabooks - To the 21st century corporation, intellectual assets have become the most financially valuable resources. In their groundbreaking Intellectual Asset Strategy Initiative, Kline, Davis and Crawford present a new model for business growth that updates Michael Porter's value chain beyond material resources. These "intangible advantages," which comprise about 70% of the market value of all public companies, are for the first time treated in an equation that determines the economic value of customer...

The Intangible Advantage: The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth

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