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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

Name :

ISBN-10 : 0805094334

ISBN-13 : 9780805094336

Publisher : Henry Holt and Co.

Language : English

Number Of Pages : 320

multimediabooks - Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School's expert on...

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

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